The Beer and Castle Road follows highway B58 from Bad Frankenhausen in Thuringia to Passau in Eastern Bavaria 500 km away. The Franconian stretch is 130 km of breathtakingly beautiful nature, historical sites, and lots of good food and drink along the way.

Franconian towns along the route are: Lauenstein, Ludwigsstadt, Mitwitz, Kronach, Weissenbrunn, Kulmbach, Weismain, Bayreuth, Pegnitz, and Auerbach
Breweries along the route are: Jahns-Bräu (Ludwigsstadt), Kaiserhof- Bräu (Kronach), Gampert- Bräu (Weissenbrunn), Weismainer Püls-Bräu (Weismain), Kulmbacher Mönchshof (Kulmbach), Brauerei-Gasthof Herold (Pegnitz), and many more
Attractions along the route are: Fortress Lauenstein (Ludwigsstadt), Fortress Rosenberg (Kronach), Water Castle in Mitwitz, Plassenburg Castle (Kulmbach), Festival City Bayreuth.